
How is artificial intelligence transforming the business world?
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It is not uncommon to associate artificial intelligence (AI) with science fiction. However, while the technology may seem scary in these scenarios, the reality is quite different. Today, AI is present in many aspects of our daily lives and has a variety of applications, such as artificial intelligence in business .
Chatbots, ChatGPT and even Alexa are examples of how AI is part of everyday life and already represents opportunities for companies to gain a competitive advantage over competitors that do not yet use this technology.
In this article that we at Citas have prepared for you, check out how artificial intelligence in the business world will transform important areas and its main applications. Enjoy reading!
Artificial intelligence in business
Artificial intelligence, in short, refers to the ability of machines and tools to perform certain tasks previously restricted to human beings.
To do this, there is a simulation of human intelligence and abilities, such as creativity, cognition and decision-making.
Today, the best-known artificial intelligence model is ChatGPT, which is considered a generative AI, that is, it produces content based on a user command.
To provide more assertive responses, generative AI uses machine learning , deep learning , big data, robotics and, of course, tools capable of processing human language.
AI is expected to accelerate the automation process in companies, which is the main impact to date. As a result, it will be possible to observe a reduction in production costs, with increased productivity, efficiency and less time spent on tasks.
Given the relevance of technology and its potential for transformation, large companies such as Intel, in partnership with the Boston Consulting Group (BCG), are in the process of developing generative AI for companies with the aim of solving complex business problems.
Considered a support tool, AI can be integrated into systems already on the market today, such as enterprise resource planning (ERP) software. However, it is necessary to maintain the quality and availability of data for the most appropriate use of AI.
Examples of applications of artificial intelligence in companies
Generative artificial intelligence, which has ChatGPT as its best-known tool, will act especially in the field of creativity, something that until now was exclusive to human beings, according to the consulting firm McKinsey
In this sense, it is expected that generative artificial intelligence will be able to get closer and closer to human behavior and language so that, through machine learning, it can carry out activities more efficiently when compared to human beings.
Thus, the use of AI in companies acquires multiple paths and possibilities of use. See the main ones below.
Information technology and engineering
There is no doubt that the information technology , cybersecurity and engineering sectors will be among the biggest beneficiaries of AI.
Machine learning, big data, writing and reading codes and documents are examples of AI applications in the technological field.
For companies, the importance of AI is particularly focused on the tool's ability to analyze large amounts of data, which provides valuable insights for the organization.
Operations
Automating processes to improve delivery speed and supply chain optimization are insights obtained through AI, which helps predict raw material prices and indicates product production time at each stage of the production chain.
Marketing and sales
More assertive product recommendations, personalized sales and audience segmentation are examples of applications of generative AI.
It is expected that it will be possible to develop virtual assistants with the capacity to help companies in decision-making and creating more effective campaigns, with greater sales conversion.
Research and development
In the scientific and research field, AI also has applicability when it comes to developing medicines and vaccines to combat diseases with greater precision and agility.
Today, identifying chemical structures is one of the biggest challenges in the pharmaceutical field, which can be reduced with the help of AI.
Customer Success
The company's good development is guaranteed by the satisfaction of its customers, which includes faster and more effective customer service, as well as the ability to analyze customer satisfaction based on their interaction with your brand.
With the data generated in these surveys, companies can identify points for improvement to enhance the customer experience throughout the purchasing journey.
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