The 5 largest advertising agencies in São Paulo

In general, when we think about content creation, production and editing in Brazil, São Paulo is the first city that comes to mind. After all, it has a long history of content creators who were born in the region and produce their content there. However, this proximity to content creation goes beyond social media, often involving professions that require a lot of creativity and quality, such as advertising. Because of this, the best companies in the field are located in the capital of São Paulo. Want to know which ones they are? Check out the largest advertising agencies in São Paulo below.

What is the role of an advertising agency?

Whether you like it or not, good communication is essential for the health and image of any business. It is through communication that good contact with customers is maintained and even growth is projected within the company. In this case, advertising agencies, through a specialized team, study and apply the best methods to communicate the products, services and values ​​that your brand offers.

They have become even more popular with social media, as celebrities are increasingly looking for ways to carry out assertive marketing and advertising campaigns. Knowing how to record and edit videos on TikTok , for example, does not guarantee the sale of a product or brand to the public, but rather an effective strategy behind the recording.

A good agency is able to make any business (be it a company or a digital influencer) reach the target audience in a much easier and cleaner way, avoiding any noise in communication.

Best advertising agencies in Sao Paulo

Africa

100% Brazilian, África has campaigns made for major clients, such as Itaú Bank. It has even won the Golden Lion at the Cannes Film Festival and has a huge turnover for an advertising agency (R$3.5 billion in 2020).

MullenLowe

Despite being a giant in the Brazilian market, Mullen Lowe is relatively new compared to other advertising agencies. Even so, it offers the quality that most companies have not yet achieved. This is possible because there is a constant effort to renew and keep up with the major changes in society, which ends up bringing more trust to the public.

Artplan

Artplan stands out as one of the largest communications groups in Brazil, as its creative advertising attracts clients such as Rock in Rio, Caixa Econômica Federal and even Spoleto to its portfolio.

Young and Rubicam

VML Y & R is part of the WWP group, the largest communications and advertising network in the world. Because of this, it has an international quality standard, which ends up attracting customers at a level well above the Brazilian market.

AlmapBBDO

One of the oldest in Brazil, AlmapBBDO was founded in 1954 in the city of São Paulo. Through high-quality services, it achieved considerable visibility, which ended up leading to its merger with a large global conglomerate, which only increased the level of quality of the service provided.

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Find out here how much an advertiser earns !