Best advertising agencies in Brazil
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Being among the best advertising agencies in Brazil is not an easy task, it is necessary to have excellent and experienced professionals and develop incredible work.
The country has professionals and agencies that are world-renowned and many winners of national and international awards in the field.
Creativity, innovation, impactful messages and direct and clear language with the public are some of the characteristics of the best in advertising.
So, let’s take a look at some of the agencies that are good examples of excellent work in this area?
WMcCANN
Winner of no less than fifty Golden Lions at the Cannes Festival, for creativity, the company is one of the main references in the market and lists and more lists in the sector include it.
In 2021, the agency acquired the accounts of the two companies that invest the most in advertising in the country: Americanas and Itaipava (from Grupo Petrópolis).
Just with this information you can get an idea of the scale of the work, right?
But, in addition, he produced two of the commercials that are among the 100 considered the best in the world.
Among the current regular clients in Brazil are Globo, L'Oréal Paris, the giant and highly sought-after Coca-Cola and MasterCard.
Ogilvy
It is part of WWP, the largest communications and advertising group in the world, which has several agencies in several countries.
Ogilvy, however, is the largest agency in the group, with almost 500 offices in around 120 countries.
In 2021, the worst year in recent decades for many companies in the sector, the agency won clients that were being fought over by hundreds of competitors, including Leroy Merlin and OdontoCompany.
It has also taken home - or to the office - dozens of Golden Lions, in addition to being considered the best agency in the world for two years in a row in Cannes.
Some of his most famous clients include Hellmann's, Sprite, Burger King and Dove. In public tenders, he took over some sectors of communication at Enel and the government of the state of São Paulo.
AlmapBBDO
It is the first on this list to appear in Brazil, but it has already been merged with other international groups.
When talking about awards, here it is necessary to make a special observation: there are more than 200 Golden Lions and, in one of the awards, it even took home 21 statuettes alone.
It also had growth that deserves to be highlighted in 2021, with the acquisition of clients such as Elo, Livello, in addition to partnerships with companies such as Heineken, Kaiser, Óticas Carol and AliExpress.
In addition, it has already served Pepsi, HP, Boticário, Volkswagen, Havaianas, Johnnie Walker, Old Parr, Black & White and several other beverage companies.
Some Facebook and WhatsApp media in Brazil are also under the agency's responsibility.
So, did you like our list? Did you have any idea that so many advertising agencies with Brazilian minds had such international prominence?
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