See: what are the characteristics of the Alpha generation?
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The division of generations exists due to the behavioral clash between people born in different years or decades, each of them has their own characteristics that are common among the majority of people born within that period, each of them has their name, the Alpha generation is the current one, for example.
This way, it is easier to refer to people who were born within the same social context or historical framework, which directly influences the way those children grow up and become adults.
By studying generations, it is possible to predict the consumption profile and the way of seeing the world in general, from the most common beliefs among those people, their habits, values, to their relationships with work and family formation.
This is extremely relevant for understanding what to expect from future adults, and even preparing the market for their insertion.
The current generation is Gen A or Generation Alpha, which is made up of all those born from the year 2010 onwards, and who will be born until the year 2025, they are largely sons and daughters of the so-called Millennials, born between 1980 and 1996, which completely changes the parenting methods adopted by them as parents and also the variety of family configurations.
The influence of technology
Generation Alpha refers to the first children to be born fully immersed in the digital age. Until the previous generation, Generation Z, technology was present throughout their lives, but it was not immersed in early childhood, especially because the children of this generation were growing up while technology was growing along with it.
Therefore, this contact as it is today with the current generation was only made during the years close to pre-adolescence.
In addition to the children of the Alpha generation being the first generation to have their first records on smartphones, they went through a critical moment with a strong impact on technology, the COVID-19 pandemic.
Even those who did not have easy access to screens now have them, with quarantine and distance learning, many parents were working from home while their children were out of school or watching remotely, which led to an increase in screen use for both.
This set of factors defines some characteristics that Gen A members share.
Curiosity and independence
Given the rapid access to so much information via the internet, children from the alpha generation are growing up with a greater sense of independence, mainly by seeking their own answers directly on the internet, and even acquiring autonomy to handle their devices more freely.
This independence to explore the digital world is very responsible for awakening curiosity in children.
Variety in family structure
As already mentioned, a large part of the Alpha generation are children of Millennials, a generation that opposed the previous one regarding the right time to start their families, unlike their parents who used to have children younger, Millennials waited longer to do so.
Because of this, most Gen A have more structured family units, with fewer members and in different configurations.
Difficulty concentrating
The constant stimuli coming from screens and electronic devices directly influences children's development, and some of the effects of this exposure from a young age can already be identified.
Most of the Alpha generation has difficulty concentrating, after all, they are used to instant information and short videos full of stimuli.
It was clear that the influence of technology on the Alpha generation shaped their characteristics.
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