Find out now: what the creative economy is and how it works in downtown São Paulo

Entrepreneurship and art will be on the agenda on August 10 and 11, during the Future in Culture event, which the Secretariat of Culture of the State of São Paulo (SP) is promoting at the Memorial da América Latina. So, how does the creative economy work in downtown São Paulo ?

In view of this, over these two days, the creative economy, innovation and design will be discussed in panels with representatives, artists and entrepreneurs from the public sector. Furthermore, the program will include food trucks, shows, workshops and a showcase of startups that work in the cultural area.

Furthermore, the opening of this precise meeting will be handled by presenter Marcelo Tas.

Want to know more about how this event will work? Continue reading this article that we at Citas have brought to you!

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The objective of Futuro da Cultura is to bring together intelligence and creative sectors to stimulate economic and cultural development and propose public policies in the greater center of São Paulo.

“This August event is a movement to launch an idea and show that the creative economy occurs when culture interacts with other areas,” highlights the deputy secretary of culture Patrícia Penna.

The State can and should collaborate to develop the creative potential that exists in the cities of São Paulo and this discussion is more than timely, given the economic crisis the country is going through,” he adds.

In view of this, the Future in Culture event, which focuses on the creative economy in downtown SP, will feature spaces from entities, universities and coworking spaces with startups showcasing innovative solutions for culture and the creative economy of all.

In general, some startups operate with Virtual and Augmented Reality, Artificial Intelligence and Blockchain (technology that provides virtual currency or bitcoin).

Furthermore, there will be stages for street music performances and/or even a hackday (the opposite version of a hackathon, a marathon that brings together young developers to increase access to the SP Estado da Cultura platform).

What is the creative economy?

In turn, it is very complex to define with certainty what the creative economy is, as it is a very subjective subject. But, in its essence, the creative economy is the production of value through creativity.

Furthermore, the term originated in 2001, when the author John Howkins published the book (Creative Economy: how to make money with creative ideas), including a new mode of value production, creativity, and also conventional production factors: land, labor and physical capital.

Some examples of creative economy:

• Cultural expressions;
• Performing arts;
• Music;
• Heritage and arts;
• Audio-visual;
• Editorial;
• Advertising;
• Fashion;
• Architecture;
• Design; and much more.

Creative city

A survey carried out by the City of São Paulo states that the creative economy can generate approximately R$40 billion reais per year, corresponding to 10% of the city's Gross Domestic Product (GDP).

Therefore, the large number of cultural attractions shared by the city, revitalized and reinvented areas, make São Paulo a Creative City.

A city where people frequently seek solutions to improve their quality of life. A city that encourages social gatherings in street events, parks and squares. A city with a vibrant culture that cherishes its history and values ​​the identity of its people.

That said, this itinerary presents the innovative spirit of this great metropolis for travelers who have less time to explore the capital of São Paulo.

Enjoy every possible moment in São Paulo, experience creativity and return full of knowledge and creativity.

So, now that you've cleared up your doubts regarding the creative economy in downtown São Paulo, what are you waiting for to participate?

Also, be sure to check out our Citas blog for more articles like this one!

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