Economia criativa: o que é?

Creative economy: what is it?

In Brazil's current economic scenario, new agendas and forms of development are constantly being presented. Among them, the one that stands out the most is the creative economy, even though it is not a term known to everyone. Even so, it is responsible for a considerable amount of the country's Gross Domestic Product (GDP). Because of this, it is gaining more and more space in the corporate and governmental environment, particularly in agencies that are more concerned with being aligned with market changes. Want to know how it works and what it really is? Check it out below.

Understanding the creative economy

First of all, it is important to understand that the concept of creative economy is relatively new, so it is more common to be unfamiliar with it than it seems. However, its definition is quite easy to understand. As the name suggests, it is precisely a set of measures and efforts related to the area of ​​creativity, such as technology and culture, which end up generating a positive impact on the economy. New technologies, means of communication and even cities that are examples of urban planning are the result of these actions.

Therefore, when we think of the creative economy from a state or government perspective, it is more related to the creation of creative goods and services for the population. In companies, the concept is linked to the development of business models that use creativity as a basis for generating new sources of income, increasing profits, etc. Because of this, the intellectual aspect ends up being very significant.

When did the creative economy emerge?

In theory, the creative economy has been around for millennia, since the production of art and the sale of intellectual services, for example, are present in the most diverse cultures. However, the more modern concept, related to the appreciation of the human capacity to innovate and produce wealth through this, is more recent. In fact, the democratization of radio and television were very important in this process.

The creative economy in the market

It is not difficult to think of the sectors that are part of the creative economy. They are:

  • Design;
  • Cinema;
  • Architecture;
  • Performing arts;
  • Software development;
  • Advertising;
  • Fashion;
  • Video editing;
  • Tourism;
  • Others.

Ultimately, the creative economy ends up surrounding us in our daily lives, whether through TV advertisements, public service exam courses , etc. The more creative the product or service offered, the greater its value. Therefore, innovation is essential for companies that adopt this model in their daily lives, which can involve creating applications or even ways to improve internal processes.

The marketing sector, for example, is a perfect gauge for understanding how much this model is capable of generating income. Furthermore, the emergence of new technologies such as social networks generates new tools and an optimistic scenario for professionals in the area. Through them, companies, especially smaller ones, have started to benefit from the capacity for accelerated growth with a good team behind their operations.

As a result, there is an appreciation for intellectual work and even job creation due to the creative economy. Around the world, around 144 million professionals are part of this scenario, in addition to those who generate income and contribute to the economy privately, without the intermediation of any company. Thus, the projection is that this market will only grow, especially with government incentives.

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