
How much does an advertiser earn? Find out here
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When we talk about the fastest growing areas in Brazil, advertising cannot be left off the list. Because of this, it has a very extensive job market, where agencies can provide services in a variety of sectors, such as media, planning and creation. Therefore, it offers opportunities for a variety of professionals. In fact, the marketing sector of private companies and digital media is the one that offers the most opportunities, many of them with high and consistent remuneration. Want to know how much an advertising professional earns? Check out the answer and how the area works now.
What does an advertiser do?
In general, when we think of advertising, we immediately think of the best agencies in Brazil and experts running from one place to another to create campaigns in magazines, radio and television. Although they really exist, it is important to understand that the area goes far beyond that. In fact, advertisements in the most diverse media are just one part of the process, but it involves several stages and different professionals.
Therefore, an advertising piece can be very complex and must vary greatly depending on the client being approached. Among them, market research can be quite laborious, and will involve extensive knowledge of research methods, planning, customer service, etc. Therefore, it is a service that is not limited to creativity alone.
Because of this, not just anyone can enter the field, as it requires a certain amount of theoretical and practical knowledge. Therefore, it is essential to invest in a degree in the field and in specializations to become a well-rounded professional.
Is it worth studying advertising at college?
Once you understand that advertising is the right course for you, you will have a very important foundation to practice the profession. The four-year degree offers an extensive and complete curriculum, where classes are taught on consumer behavior, marketing strategies, research methods and much more.
In addition, it is possible to find content on Photography, Graphic Design, Cinematographic Techniques, Entrepreneurship, etc. If there is an interest in delving deeper into other topics or more specific sectors, the professional can specialize and expand their resume. According to experts, this is an excellent way to gain value in the job market, since you will have more authority in a wide range of subjects.
How much does a professional in this field earn?
Since it is a market with many opportunities, salaries can vary greatly. After all, in addition to being adapted to the level of seniority of each professional, the sector in which each one chooses to work can also limit a specific amount. Furthermore, the average salary can vary by state or region, especially since the minimum wage is determined by their respective unions. In Brazil, an advertising professional earns around R$2,544.54 in the lowest positions.
Over time, it is possible to progress through the positions and reach the position of Creative Director, but this will require a lot of effort and qualification. In addition, it is possible to go beyond the regular daytime jobs at agencies. After all, many people choose to work as freelancers on various platforms, whether for the agencies themselves or through direct contact with clients.
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