Vida Sustentável: pequenas formas de incorporar sustentabilidade no dia a dia

Sustainable Living: small ways to incorporate sustainability into your daily life

The new generations have new values ​​and priorities, one of the highlighted issues is the conservation of the environment through a sustainable lifestyle, the attitudes belonging to this movement encompass several areas of everyday life.

The popularization of sustainable practices today occupies a new level in society, something that was not a focus before, has now become a lifestyle for an entire generation, to the point of influencing the market and how brands behave.

What is sustainability?

Sustainability initially had the objective of meeting current needs without compromising the needs of future generations.

This became essential for the conservation of the environment, which suffered from an excessively consumerist society, which generated consequences that were difficult to reverse, such as environmental pollution, social inequality and the depletion of natural resources.

Today, the concept of sustainability is more linked to environmental preservation, while still promoting economic and social development.

But how can people contribute to changing this burnout scenario?

Simple attitudes for a more sustainable life

Simple actions can reduce environmental impacts, such as:

Reduce plastic consumption!

Plastic is present in most of the packaging and products we use around the world. Unfortunately, the same thing happens in the oceans, which are contaminated with plastics and microplastics, which negatively affect animals and the ecosystem.

One of the biggest challenges in sustainability is combating plastic consumption, which is gradually making way for its replacement by more sustainable or biodegradable materials.

These are simple actions such as exchanging plastic bags from the supermarket for ecobags or reusable bags, or when purchasing a product, opting for metal packaging or biodegradable materials.

The importance of brands’ moral values.

The sustainability wave has influenced the way the industry acts and the behavior of consumers, who today look for brands that have the same values ​​and contribute positively to the environment.

It has become a custom among the current generation to investigate the elements of a product before making a purchase, whether tests are carried out on animals, whether the packaging is environmentally friendly, that is, whether the product harms or benefits nature and animals.

Several campaigns have been launched on the subject, but the one that divides opinions the most is in relation to the consumption of fast fashion, which are stores that practice mass production of clothing and accessories.

This perpetuates the idea of ​​excessive consumerism, where products have no value, production harms the environment and the quality of materials is left in the background.

On the other hand, there was a significant movement in support of conscious purchasing, which can be done in thrift stores, or even in department stores, which are normally more accessible, but in a controlled manner, without impulsiveness.

Substitutions that can be made.

A more sustainable life is made up of small changes in habits, but it must first be internal, after all, small choices are made daily, which minimally alter the lifestyle.

In addition to organic actions, such as spending less time in the shower and reducing plastic use, some explore alternatives more and reduce their consumption of meat , non-organic foods and even sustainable products, such as cosmetic bars.

Being sustainable has become a growing trend among the new generation, which aims to contribute to the conservation of the environment and try to reduce the damage already caused.

Most brands started with small initiatives and today there is a market only for sustainable brands.

The important thing is for each person to do their part to make a difference.

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